About
Visionary leader with over a decade of experience in product management and strategic innovation across startup and corporate environments. Proven ability to lead cross-functional teams in delivering impactful digital transformations, advising small businesses, and mentoring emerging talent. Renowned for a data-driven approach, resilience in dynamic settings, and fostering collaborative, high-energy team cultures.
Work
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Summary
Provided independent advisory services to Small and Medium Enterprises (SMEs), focusing on operational efficiency, organizational structure, and growth strategies.
Highlights
Leveraged extensive background in product management and strategic planning to provide tailored advice and redefine business models and workflows.
Achieved high client satisfaction and impactful service, validated by repeat engagements across various SMEs.
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Summary
Led strategic planning and operational efficiency initiatives to drive corporate growth and digital transformation.
Highlights
Reinvigorated the Office of Strategy Management, improving OKR achievement by 10%, demonstrating strategic leadership and alignment with corporate goals.
Enhanced 2023 budget efficiency by reducing overhead costs by 10% and increasing resource utilization by over 50%, totaling annual savings of Rp 1 Billion+.
Led the integration of AI technologies across Content and SEO departments, boosting productivity by 70% and increasing content engagement metrics by 30%.
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Summary
Directed B2C product development and user experience initiatives, focusing on enhancing customer engagement and team performance.
Highlights
Directed a team of 20+ in product development, improving problem framing and solution development, resulting in a 15% increase in product engagement and customer satisfaction.
Improved team morale, increasing employee happiness indexes from 40% to 78% within 6 months through strategic leadership and organizational changes.
Implemented a product mindset and OKR framework among the managerial team, enhancing cross-departmental collaboration and project delivery outcomes by 25%.
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Summary
Orchestrated product strategy and development for a fintech startup, focusing on SME solutions and market expansion.
Highlights
Orchestrated a complete application revamp in just 2 months, leading to the acquisition of over 20 SME members and securing 3 high-value customers.
Initiated and managed a successful pilot project in 2 districts, enhancing SME financial reporting and loan funding solutions, impacting over 100 local businesses.
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Summary
Spearheaded technology strategy and development, focusing on monetization and operational efficiency for a digital content platform.
Highlights
Spearheaded the monetization of the CIAYO Comics app, employing research-based psychological approaches to enhance revenue streams while minimizing user loss.
Achieved a 120% improvement in app stability and performance by leading a shift to Agile methodology, which resulted in an 80% productivity increase.
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Summary
Co-founded a tech startup, driving strategic pivots and managing resource utilization through significant business transformations.
Highlights
Led company pivot initiatives from Virtual Social Media to Intellectual Property Management and Online Publishing, maintaining pre-pivot asset and resource utilization at 46% from 50% of the target post-pivot.
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Summary
Directed UX strategy and product management, focusing on user satisfaction and feature development for a digital content platform.
Highlights
Drove the pivot project delivering a new business and product within three months in 2017, maintaining over 80% user satisfaction post-launch.
Managed Product Management functions, driving optimal solutions through 100+ user research sessions and launching over 30 new features and improvements.
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Summary
Managed technology operations and strategy during a transitional period, ensuring continuity and performance.
Highlights
Oversaw technology operations and strategic initiatives during leadership transition, maintaining critical system performance and team productivity.
Contributed to the initial phases of app monetization strategies, laying groundwork for future revenue growth.
Volunteer
Gudang Komunikasi Indonesia
|Chairman
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Summary
Steers corporate strategy and oversees operations for a dynamic digital communication agency and brokerage.
Highlights
Steered corporate strategy and oversaw operations, ensuring effective connection between businesses and digital communication vendors.
Focused on driving business growth, optimizing client delivery, and enhancing service offerings in the competitive digital marketplace.
Independent Mentorship
|Career Mentor & Coach
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Summary
Dedicated mentor for emerging professionals and job seekers, specializing in elevating job readiness through one-on-one coaching.
Highlights
Specialized in elevating job readiness through one-on-one coaching, focusing on mindset development, technical skills for product management and UX design, and comprehensive job application support.
Successfully guided over 32 mentees, with 80% achieving significant career milestones.
Languages
Indonesian
Native
English
Fluent
German
Conversational
Skills
Product Management
Product Strategy, Market Analysis, User Feedback, Feature Prioritization, Roadmapping, Product Launch, Growth Hacking, OKR Framework, Digital Transformation.
Leadership & Strategy
Strategic Planning, Team Leadership, Cross-functional Team Leadership, Organizational Development, Mentorship, Change Management, Business Model Innovation, Startup Leadership.
UX Design
User Interface (UI), User Experience (UX), Wireframing, Prototyping, Usability Testing, User Research, Interaction Design, Information Architecture.
Data Analysis & Reporting
SQL, Business Intelligence, Data Visualization, Market Research, Performance Metrics, Cost Optimization, Revenue Optimization, Data-Driven Decisions.
Software Development Methodologies
Agile, Scrum, Lean, SDLC, Process Improvement, DevOps Principles.
Project Management Tools
JIRA, Trello, Asana, Project Tracking, Team Collaboration, Productivity Tools.
AI Technologies
AI Integration, Machine Learning Concepts, Content Automation, SEO Optimization.